Our approach to working with our clients is similar to that of preparing a celebrity for the red carpet. It's more than just showing up on the wedding day. We follow a signature collaboration process where Alexa works with you closely to take in several factors ensuring that your wedding makeup looks and feels like you, letting you live present and worry free for every moment of your day. We value customized looks with skin that looks like skin and eyes that really pop - in person as well as in photos, and a calming, comfortable presence that starts your day off without worry.
The face behind the brand, a native New Yorker and a product of an artist and hairstylist, Alexa sees makeup as more than just beauty - but as an art form. We all know there have been some absolutely awful makeup applications out there. Dated in style, heavy in execution, or just really not well thought out at all. Alexa seeks to apply her background in editorial, commercial, runway, red carpet, and celebrity makeup in NYC, as well as license and expertise in skincare to give an edge and elevate her clients' looks as well as their experience.
It is just as important to us for your makeup to look good in person as it does in photos. Some say you have to sacrifice one for the other, but we're all about having the best of both worlds. We will never be heavy handed - we will always make you feel natural and comfortable in your skin, while making sure your features pop on camera - whether it's a professional photograph, an iPhone selfie, in the morning or at the very end of the night.